2020 Painting Guide for Commercial Properties in Florida
Paint colors can induce a variety of emotions, from anxiety to peace and serenity. Color also has the ability to impact employee productivity due to the associated feelings it elicits among men and women, which can be vastly different. Plus, we know how important branding is to a business’s success and color in itself can be part of your brand. This makes choosing the perfect paint color(s) for your commercial building one of the most important decisions you can make for your business
Here are a few tips to keep in mind when choosing an exterior paint color for your commercial building:
Consider your building’s architecture – Your building’s exterior materials (like wood, brick, metal, etc.) determine the appearance of the paint color and how long it’ll last. For example, wood requires a different painting technique than concrete, and the natural wood chips a lot faster than concrete.
Look at your surroundings – Take things like landscaping, color of surrounding sidewalks and parking lots, the color of nearby buildings and your neighborhood into consideration. Choose a color that complements your landscaping if you have bright flowers or lush grass. If you have neutral sidewalks, parking structures or neighboring buildings, decide if you want your building to blend in or stand out.
Take into account your brand – Your commercial building is the first impression you will make with customers and tenants. Think about what you want its look to convey on first sight. Complement your brand by utilizing colors that reflect your style guidelines to ensure a consistent brand. If your company is a fun start-up, you will probably want to experiment with color whereas professional service companies may want to use more traditional neutral colors or shades.
Look at what’s trending – Pantone’s “Color of the Year” sets the tone across many industries, including home décor, clothing, and tech, and is a great place to start your research.
When it comes to choosing a paint color for the interior, gender and job function are big influencers of how color is perceived.
- A study by the University of British Columbia shows the color red increases performance in employees who have detail-oriented assignments, so it’s a productive color for professions like sales or manual labor since it raises heart rate and blood pressure.
- Blue is a calming color that promotes communication and collaboration, making it a great choice for meeting rooms. A national survey of 1,000 office workers found blue to be their preferred hue. One researcher concluded that the perfect palette balances relaxing blue-green with accents of motivating, soft red.
- A bright yellow can cause anxiety for some, so it’s better used as an accent color since it does have some positive attributes for certain professions. Those in creative positions find yellow to be optimistic and fun so when combined with a calming color like blue it boosts focus.
- Green is another color that has a calming effect and promotes creativity.
- Gray can be too calming, eliciting depression and hibernation.
In the end, everyone perceives color based on their personal experiences so there isn’t one perfect color to paint your offices and cubicles to increase productivity.
For more than 30 years, A-1 Tropic Painting & Waterproofing has been dedicated to making sure your project is done correctly, on time, every time. Let us help you choose a color palette that works for your commercial building. Check our references, see our work and give us a call at (954) 370-9707.